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A boutique brokerage has complete flexibility and control when it comes to working in real estate. They get to operate their business their way and can extend the best services for their local area. A franchise/corporate firm (a.k.a. the big boys) does have some grasp of control on a local level, but not to the extent as that of a boutique brokerage. A boutique broker will have to handle and manage more, but being able to change quickly with the local market conditions is well worth it. 

Okay, some franchise brokers beat independent brokers on this one. Real estate brokers working with a franchise company tend to have more resources available to them than independent brokers. Which they should considering the amount of market share they take up! But are they valuable resources for their local market?  It’s not the amount of resources available that matter, it’s the firm’s ability to understand which resources should be deployed. 

Almost every Franchise Broker is required to pay a franchise fee on each transaction to the corporate office. So, if you’re are an agent with a franchise, before you or the local office can split the commission, a fee must be paid to the corporate office… These big fees can range from a few thousand dollars to tens of thousands of dollars. Independent brokers don’t have that financial burden, which means they can use the money they save to invest in things that will better serve the business.

Branding and brand recognition are important when it comes to deciding whether to join a franchise or an independent broker. Inman.com published an article that outlines the sheer passion when it comes to local brokerages and their identity to set them apart:

“Boutique real estate brokerages march to the beat of their own drum — and they’re on fire. Their popularity is fueled, in part, by the passion of their owners, who cultivate unique brands, cultures and business models.” Anton owners definit

Production is important to keep money flow coming in to the brokerage so that fixed and variable expenses can be covered, so that will be the most common way, agents/brokers make their income. Anton offers a unique referral program, where you can get paid off of the efforts of the people you refer to the company. Over time, that can build into a significant passive, additional income source!

Most boutique agencies have better training than the big guys. Not because they have better resources, but because they can spend more quality time in the office and out in the field than their counterparts. At Anton, they have been in the training business since 2002. Anton has a quality training program, that lasts a year, but gives you the ability to start earning your 100% commission deals as soon as you start. Each training module (will be a comprehensive training to develop you as a Agent.